Feb. 14th, 2012

thefourthvine: Two people fucking, rearview: sex is the universal fandom. (Default)
Hi, fandom! I love you a lot, and I thought I would celebrate that with some days of love. By which I mean single recs. Let's see if I can manage seven!

The RBK Commercial for the End of the World, by, one assumes, Reebok, and also a heap of advertising personnel desperately in need of controlled substances.

My first rec is - not for a fanwork. Sorry! But this thing should inspire all the fanworks, is my feeling. This is a commercial featuring Sidney Crosby. And it is amazing. I found it in this Sidney Crosby mostly videospam, which I found via [livejournal.com profile] sociofemme's awesome Primer of Hockey Primers. And it is simultaneously the best and the worst thing ever.

I cannot watch most non-game video footage of Sidney Crosby, particularly anything staged, because I have an embarrassment squick and, well, let's just say Sidney Crosby attempting to be anything other than who he is (hockey-playing robot without a personality module) hits my squick hard enough to make me duck and cover. (If you want to see why, check out those other videos in the videospam, oh my god.)

But this particular commercial appears to be the product of a brainstorming session that went like this:

Advertising Person 1: Okay, people, we have to do a commercial featuring Sidney Crosby.
Advertising Person 2: The hockey-playing robot? Oh, fuck.
Advertising Person 3: He has no charisma.
AP1: I know.
AP2: And any time he tries to act like he has a personality, he lands squarely in the uncanny valley.
AP1: I know.
AP3: Focus groups routinely end up recoiling or sleeping when they watch him.
AP1: I know. But we're making the commercial anyway, so we've got to figure something out. Give me your best ideas, people.

[Long, pained pause in which no one at the table makes eye contact with anyone else.]

Advertising Person 4: ...I guess, if we've got to make a commercial featuring a boring guy who does absolutely nothing except play hockey, we could hang a lampshade on that.
AP1: Good enough. Let's do it.

And they did. The result is a commercial so depressing that it actually crosses back over into unintentionally hilarious.

Commercial summary and transcript for people who can't watch it. If you can watch it, oh my god, DO. Right now. )

When Best Beloved and I watched this commercial, we died. And then we spent the rest of the evening randomly walking up to each other and saying things like, "All my Christmas presents!" and "Grandpa's funeral!" and "My first kiss!" and "My puppy!" The underlying message of this commercial appears to be: If you can still be happy or have fun, you aren't dedicated enough. (It is also the world's best argument for slavefic. Which - normally slavefic is not my particular narrative kink, but Sidney Crosby as a hockey slave makes so much sense that I am currently writing a Just the Good Parts version of it. Watch this commercial and tell me you don't see it. You can't. You can't.)

Seriously. Watch this. It is thirty seconds extremely well spent, even if you know absolutely fuck-all about hockey and care even less.


thefourthvine: Two people fucking, rearview: sex is the universal fandom. (Default)
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